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Week outcomes

The learner is introduced to the outcomes for the week.
This week you will learn:

  • How the multiplier effect has the potential to super-charge your marketing activities.
  • What are the main digital marketing channels.
  • The importance of online marketing.
  • Why and when do we need to use online channels.
  • What the main traditional marketing channels are.
  • The importance of traditional marketing channels.
  • Why and when we need to use traditional marketing channels.
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Introduction to Marketing: Omnichannel Marketing and Analysis

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FutureLearn - Learning For Life

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