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In this step you will learn about newspaper advertising and how to use it effectively as part of a marketing campaign.

Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017. However, they still play a big part in many British people’s lives and, thus, offer a lot of value to marketers.

Why should you use it?
Newspaper advertising can be very powerful for reaching demographics that are traditionally harder to reach through other media. Local newspapers are great for targeting people in a geographic area, while speciality publications can deliver your messages to niche audiences.

When should you use it?
When you want to reach a specific demographic in a high volume.

Things to consider:

  • Research to find the best date to advertise.
  • Consider how frequently you advertise in newspapers.
  • Focus on your target audience and geopolitics.
  • Make sure your advertising will look good when printed.
  • In order to measure the success rate, you should definitely position a CTA (Join the Discussion) to your advertising.

Newspaper advertising consists of print ads that run in local or national, daily or weekly news publications. You may want to use it as newspaper advertising allows you to target specific demographics that are traditionally harder to reach through other mediums. In particular, with newspaper advertising, you can effectively reach smaller, niche audiences, including those in specific geographical areas

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Introduction to Marketing: Omnichannel Marketing and Analysis

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