Home / Business & Management / Marketing / Introduction to Marketing: Omnichannel Marketing and Analysis / Make sure your tests make a difference
Make sure your tests make a difference
This section introduces learners to key considerations which are important for implementing an effective testing process.
There are a few key things to consider when setting up tests:
- Will the test be properly measurable?
- Can you trust the results enough to share with colleagues?
- Are there any factors outside of the elements you are testing that have to be taken into consideration?
- What measures do you need to consider? For instance, if you test subject lines of an email, should you measure opens, click-throughs, web visits, or conversions?
- Will the learnings from the test be able to be applied to future campaigns?
Join the Discussion
Can you think of any other key questions that can help a marketing professional when setting up tests? Write your examples below.
This article is from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis
Created by
This article is from the free online
Introduction to Marketing: Omnichannel Marketing and Analysis
