Skip main navigation

Make sure your tests make a difference

This section introduces learners to key considerations which are important for implementing an effective testing process.

There are a few key things to consider when setting up tests:

  • Will the test be properly measurable?
  • Can you trust the results enough to share with colleagues?
  • Are there any factors outside of the elements you are testing that have to be taken into consideration?
  • What measures do you need to consider? For instance, if you test subject lines of an email, should you measure opens, click-throughs, web visits, or conversions?
  • Will the learnings from the test be able to be applied to future campaigns?

Join the Discussion

Can you think of any other key questions that can help a marketing professional when setting up tests? Write your examples below.
This article is from the free online

Introduction to Marketing: Omnichannel Marketing and Analysis

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education