Home / Business & Management / Marketing / Introduction to Marketing: Omnichannel Marketing and Analysis / Make sure your tests make a difference
Make sure your tests make a difference
This section introduces learners to key considerations which are important for implementing an effective testing process.
There are a few key things to consider when setting up tests:
- Will the test be properly measurable?
- Can you trust the results enough to share with colleagues?
- Are there any factors outside of the elements you are testing that have to be taken into consideration?
- What measures do you need to consider? For instance, if you test subject lines of an email, should you measure opens, click-throughs, web visits, or conversions?
- Will the learnings from the test be able to be applied to future campaigns?
Join the Discussion
Can you think of any other key questions that can help a marketing professional when setting up tests? Write your examples below.
This article is from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis
Created by
This article is from the free online
Introduction to Marketing: Omnichannel Marketing and Analysis
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
