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Celebrate your success

You have completed your second week, well done! You learned about:

  • How the multiplier effect has the potential to super-charge your marketing activities.
  • What are the main digital marketing channels.
  • The importance of online marketing.
  • Why and when do we need to use online channels.
  • What the main traditional marketing channels are.
  • The importance of traditional marketing channels.
  • Why and when we need to use traditional marketing channels.

Next week you will learn about print marketing; telemarketing, event marketing and testing your marketing activities.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Introduction to Marketing: Omnichannel Marketing and Analysis

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FutureLearn - Learning For Life

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