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Week outcomes
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This week you will learn:
- The importance of traditional marketing channels.
- Why and when we need to use traditional marketing channels.
- Why testing is so important in marketing.
- The key areas to test across your marketing activity.
- Things to consider when implementing your testing plan.
This article is from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis
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Introduction to Marketing: Omnichannel Marketing and Analysis
