£199.99 £139.99 for one year of Unlimited learning. Offer ends on 14 November 2022 at 23:59 (UTC). T&Cs apply

Find out more
Gather the results in an easy to read format
Skip main navigation

Gather the results in an easy to read format

This section introduces learners to the methods for gathering results and presenting them effectively.
Channel Communication Measure Result
Email Teaser Click-throughs 7%
Email Launch email Sales £2,000
Social Teaser Views £10,000
SEO N/A Ranking 1st
A table demonstrating how to record and evaluate the response to a marketing campaign.

It is important to record and evaluate the responses from a campaign.

This helps set a benchmark for learning:

  • Which channels did all the heavy lifting in terms of delivering response: Next time you run the campaign you can focus on these and support them to maximise response.
  • What were your response rates by channel: This gives you a unique view of your customers and your brand, helping you set targets for the next campaign.
This article is from the free online

Introduction to Marketing: Omnichannel Marketing and Analysis

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education