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Gather the results in an easy to read format
This section introduces learners to the methods for gathering results and presenting them effectively.
| Channel | Communication | Measure | Result |
|---|---|---|---|
| Teaser | Click-throughs | 7% | |
| Launch email | Sales | £2,000 | |
| Social | Teaser | Views | £10,000 |
| SEO | N/A | Ranking | 1st |
A table demonstrating how to record and evaluate the response to a marketing campaign.
It is important to record and evaluate the responses from a campaign.
This helps set a benchmark for learning:
- Which channels did all the heavy lifting in terms of delivering response: Next time you run the campaign you can focus on these and support them to maximise response.
- What were your response rates by channel: This gives you a unique view of your customers and your brand, helping you set targets for the next campaign.
This article is from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis
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This article is from the free online
Introduction to Marketing: Omnichannel Marketing and Analysis
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