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Case study: The British Army

Video produced by the British Army as part of a marketing campaign.

The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across various consumer touchpoints.

An example of how the campaign was promoted across different channels, in this case the British Army website.

An example of how the campaign was promoted across different channels, in this case a billboard.

An example of how the campaign was promoted across different channels, in this case via mobile phones.

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Introduction to Marketing: Omnichannel Marketing and Analysis

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