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Gather the results in an easy to read format

This section introduces learners to the methods for gathering results and presenting them effectively.
Channel Communication Measure Result
Email Teaser Click-throughs 7%
Email Launch email Sales £2,000
Social Teaser Views £10,000
SEO N/A Ranking 1st
A table demonstrating how to record and evaluate the response to a marketing campaign.

It is important to record and evaluate the responses from a campaign.

This helps set a benchmark for learning:

  • Which channels did all the heavy lifting in terms of delivering response: Next time you run the campaign you can focus on these and support them to maximise response.
  • What were your response rates by channel: This gives you a unique view of your customers and your brand, helping you set targets for the next campaign.
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Introduction to Marketing: Omnichannel Marketing and Analysis

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