An Introduction to Macro Environmental Analysis and Business Strategy Archives - Page 2 of 2

Political and economic aspects of environment

The PEST analysis describes a framework of macro-environmental factors (Political, Economic, Socio-cultural and Technological) used in the environmental scanning component of strategic management. In this article, we will look into …

Welcome to Week 2

This week, we will look in detail at the following: The PEST model Drivers of globalisation The two types of institutions; informal and formal Let’s begin by defining exactly what …

The benefits and costs of globalisation for business

As you explored earlier, globalisation creates both opportunities and challenges for businesses. Some of the benefits of globalisation are: It offers opportunities for firms to gain access to the larger …

What is globalisation?

A global economy is one in which goods, services, people and resources move freely across geographic borders. The main drivers of globalisation are indicated by the following three areas: International …

What you will be learning next

We hope you have enjoyed your first week of learning with Coventry University. Next week, you will explore the effect of the external environment on a business and examine how …

Peer Grade Assignment Activity: How it works

What is a Peer Graded Assignment? Peer Graded Assignment steps have been designed specifically for ExpertTracks to provide you with a chance to develop a deeper insight into the quality …

Course: An Introduction to Macro Environmental Analysis and Business Strategy

An Introduction to Macro Environmental Analysis and Business Strategy