The why and how of airdrops
Why do we airdrop? There are many reasons why Web3 projects airdrop their tokens. Projects often provide a range of rationales for their airdrop. Often airdrops exist to build and …
Course: Doing Business in Web3
Financing 101
Before we look specifically at financing in Web3, it is important to establish a baseline understanding of the financial system and the purpose it has traditionally served. The financial system …
The economic flywheel
Network effects are the drivers of value in Web3 business. The notion that as the number of users increases the value of the network itself increases underpins many of the …
Digital platforms explained
Much of your business and social life is coordinated through digital platforms such as social media, messaging platforms and credit card systems. These Web2 platforms are a cornerstone of modern …