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The big question

This course is part of the International Business and People Relations program, itself a component of the online BA in International Business (top-up) degree offered by Coventry University. In this …

The Modern Resource-based View

As an outgrowth of Penrose’s resource-based model (1959), the dynamic capability model was developed by Teece in 1997. The dynamic capabilities approach aims to understand and explain the competitive advantage …

Course review

Congratulations on finishing the second week of this course. This week, we discussed how IHRM practices may be different in scope and complexity when compared to HRM practice. You’ve also …

Learning at Coventry

Coventry University believes that a good student experience is central to learning at a world-class standard. To reflect our success we were recently awarded the title of University of the …

Potential strategies for TADA International

When companies go global, they may adopt different strategies. One option may be through a franchise, whereby other organisations purchase the right to trade on behalf of the parent organisation …

Stepping up to a difficult task

Following on from the troubles that TADA International is facing, the company has decided to bring in some fresh thinking and has employed a new director of HR. Regina Spencer …

An example of bad HR practice

Watch the video that introduces TADA International, a company with some rather poor HR practices. Originally a company with interests in retail – specifically clothing, shoes and accessories for men, …