Course: Introduction to Business Intelligence and Data Analytics

Now let’s discuss one of the other ways that data analytics can bring a competitive advantage — namely, by showing us opportunities for data-led innovation. For many organizations, innovation is …

Whether you’re embarking on a smaller data analytics project or one on a larger scale, you’ll need to ensure you’re asking the right questions and thinking with a data analytics …

To build and use the infrastructure we’ve just discussed, you need people. Data analytics is a tool, and it requires humans to set up these tools, use them, interpret their …

Top tip: To better understand the context surrounding what Max is talking about in this video, it is recommended that you read the text first and then watch the video …

As data is fluid and ever-changing, the competitive advantages that it can bring need to be continually worked on. Organizations who have set up a data analytics infrastructure have the …

Interestingly, the progression of the four business focused questions we discussed in the previous section — “What happened?”, “Why did it happen?”, “What is likely to happen next?”, and “What …