The importance of a good brief
The DMA copywriting survey asked copywriters for their single biggest barrier to creating great work. Their answer… the brief! The brief is a critical requirement when contracting specialist services from …
Course: Introduction to Marketing: Fundamentals of Marketing
Example communication plan: brochure
Producing a brochure can be a major undertaking, which will involve lots of elements, and a significant amount of budget. For this reason, you would be wise to seek support …
Production, sign off, and launch & monitor
Whether you are producing the communication yourself or working with someone else, it is your role to ensure that what is produced is ready on time, meets what was required …
Briefing
Your brief is critical to ensure that you get the output you want. The brief should include all of the relevant information for each asset or communication which is being …
Dependencies and timelines
An example of a Gantt chart, related to the production of a brochure. It’s important to take the time to understand your timelines and dependencies for creating each asset and …
Information gathering
In order to understand the requirements you will need to gather as much information as you can. Here are a few steps to get you started: Look for planning processes: …
The importance of planning
The importance of planning cannot be overemphasized. Whatever your role, sector, or business size, planning will be one of the most valuable things you can do in marketing. All levels …
Identifying your marketing mix
To bring in early sales and build a customer base, any business must begin by identifying its marketing mix. The first step in this process is identifying your target audience. …
The 4 Ps Framework
Product: This is what is being sold. The product or service should fulfill a certain demand. If a marketer understands this demand, who wants it, and why, then they will …
Understanding the marketing mix
Marketing is more than just advertising. Good marketing must be built upon a core message that resonates with the target consumer. To do this, you need an intimate understanding of …
Production, sign off, and launch & monitor
Whether you are producing the communication yourself or working with someone else, it is your role to ensure that what is produced is ready on time, meets what was required …
Briefing
Your brief is critical to ensure that you get the output you want. The brief should include all of the relevant information for each asset or communication which is being …
Dependencies and timelines
An example of a Gantt chart, related to the production of a brochure. It’s important to take the time to understand your timelines and dependencies for creating each asset and …
Information gathering
In order to understand the requirements you will need to gather as much information as you can. Here are a few steps to get you started: Look for planning processes: …
How to plan in marketing
The importance of planning cannot be overemphasised. Whatever your role, sector, or business size, planning will be one of the most valuable things you can do in marketing. Who is …
These articles are from the online course:
Introduction to Marketing: Fundamentals of Marketing