Course: Introduction to Marketing: Fundamentals of Marketing

To bring in early sales and build a customer base, any business must begin by identifying its marketing mix. The first step in this process is identifying your target audience. …

Product: This is what is being sold. The product or service should fulfill a certain demand. If a marketer understands this demand, who wants it, and why, then they will …

Marketing is more than just advertising. Good marketing must be built upon a core message that resonates with the target consumer. To do this, you need an intimate understanding of …

The following links to articles are additional content that will enhance your learning experience. DMA Insight: The Creative Oppurtunity DMA Insight: Understanding Brand-Switch Email ROI: Looking After the Little Guy …

This week you will learn: What are the creative elements of a marketing communication How you should approach your creative assets The brand creative elements involved in marketing communication and …

Well done, you have completed your second week! You learned about: What are the creative elements of a marketing communication How you should approach your creative assets The brand creative …

The Net Promoter Score is an index ranging from 0 to 10 that measures the willingness of customers to recommend a company’s products or services. It is a snapshot in …

Conversion rates usually measure specific marketing activities that involve moving customers or prospects from one state to another. Conversion rates can be used to measure many things including: Number of …

If the total cost of a campaign was £15,000, and it generated 20,000 orders, your cost per order is 75p. The cost per order is a simple equation that helps …

If a campaign generated £12,000 of revenue and cost £3400 to run the campaign, the ROI would be 253%. This means that for every £1 spent, not only did you …

A neat way of calculating a return on marketing spend is to measure the cost per response. The cost per response shows how much it costs to get a response …

When a business falls on hard times, many companies start cutting back on their marketing. Rightly or wrongly, marketing can be seen as nice to have, something that has a …

The use of videos and moving images are becoming the norm across digital and online channels. This can prove to be a challenge for marketers as moving images are traditionally …

Still images come in many different forms for organisations. They are a great tool for grabbing the attention of your audience. However, they still adhere to your brand guidelines. Examples …

An organisation’s tone of voice is a guide outlining the types of language they use in order to appeal to its audience. This plays a key role in creating a …