Course: Issues in the Global Business Environment

International students accepted Our part-time, flexible two-year Online Global MBA is designed for ambitious professionals, who strive to become strategic leaders and deliver real impact for their organisations. Tackling the …

Welcome to your first of four modules to aid your professional development. This first module is part of the Global MBA Fundamentals programme, providing you with an insight into the …

Welcome to the Module This module is designed to equip managers and business leaders with the skills and knowledge needed to navigate complex global challenges and make informed, strategic decisions. …

By the end of this module, you will be able to: Assess key global political, economic, and social issues impacting businesses. Evaluate business responses to contemporary challenges. Explain risk assessment …

Why Study for a Global MBA at Salford Business School? The Global MBA at Salford Business School is designed for ambitious professionals looking to develop advanced business knowledge, leadership skills, …

Learning From Crisis Communication Mistakes And Successes Edward Segal Senior Contributor Edward Segal is a PR expert who covers crisis-related news and topics. Communicating effectively about a crisis is as …

Before the crisis, Tylenol was the most successful over-the-counter product in the United States with over one hundred million users. Tylenol was responsible for 19 percent of Johnson & Johnson’s …

Transparency and Honesty What It Means: Be clear, truthful, and transparent in all communications. Avoid withholding information or misrepresenting facts. Why It Matters: Builds trust with stakeholders and avoids escalating …

Information Sheet: Elements of a Communication Plan A well-designed communication plan ensures effective information dissemination, stakeholder engagement, and goal alignment. Below are the key elements to focus on: Clear Objectives …

This session will explore the key elements of a communication plan, providing a practical framework for businesses to develop clear, consistent, and strategic messaging during challenging times. Participants will learn …

Abstract Recent years have been testing times for the Eastern European clothing sector. Following two decades of deepening integration into European production networks, the sector has been struggling with the …

Life after COVID-19: How Nike plans to adapt to a new normal Background Nike, a globally recognised brand, faced unprecedented challenges during the COVID-19 pandemic, including the closure of retail …

Information Sheet: Using Analytical Tools in Risk Assessment Understanding and mitigating risks in the global business environment often require robust analytical tools. Below is an overview of how PESTLE Analysis, …

Responses to Risks In an increasingly volatile business environment, strategic responses to risks are critical for organizations to navigate crises and maintain resilience. Two key examples—Rapid Adaptation in Crisis and …

Risk Assessment Frameworks Risk assessment frameworks are essential tools for navigating contemporary issues in the global business environment. They enable organisations to identify, evaluate, and mitigate potential risks in an …