Care needs to be taken when embarking for the first time on change. To deliver lasting change we need to understand how a problem has come to exist and we …
We have created a glossary to help you with some Social Marketing specific terms used in this course that you may be unfamiliar with. You will also find a downloadable …
Marketing centres people at the heart of strategic thinking. Social marketing uses marketing tools and techniques to deliver changes to benefit the communities we serve. The Purpose of Social Marketing …
This course is designed to give you a brief introduction to the concepts that distinguish social marketing from other behavioural change approaches. We want more people to understand that social …