Course: Transmedia Storytelling

In this video I talk about the features of transmedia storytelling: multi-platforming, complexity of narrative, participation of consumers and commercial fandom.

The storytelling methods of today are not restricted to the expressions of language or the physical format of books. Not only does it encompass films, television shows, animation, and games …

First, transmedia storytelling represents an instance of multi-platforming. Multi-platforming refers to content and media users shifting in between multiple media platforms (Lee Jae-hyeon, 2006), and storytelling is connected to this …

Rediscovering the narrator Traditional storytelling involves a narrator transmitting a fixed story to an audience of one or more, employing various verbal tones, physical gestures, and facial expressions to evoke …

The person who introduced the concept of transmedia storytelling to the masses was Henry Jenkins of MIT’s Comparative Media Studies department. In his book Convergence Culture (2006), he describes transmedia …

To make transmedia storytelling possible, a variety of media platforms need to exist and there needs to be a population of users who can move freely between various mediums. Henry …

The question of how to tell an important story in an effective and entertaining way, and how films have tackled this issue, is a puzzle that does not have a …

When previous generations only had a pen, some paper, and a typewriter to tell a story, a literary imagination and the ability to write a story were the key components …

Since the dawn of human civilization, humans have developed five general language devices for self-expression, personal communication, and information transmission: the images found in the caves of prehistoric humanity, spoken …

When telling a story, the desire to properly express a core set of ideas is always great—to communicate in a way that can be understood by all. In ancient times, …

Transmedia storytelling is often compared and contrasted with the “One Source Multi Use” (OSMU) model. The OSMU model emphasizes the commercial importance of original content and, by sparking offshoot content …

The question of how to tell an important story in an effective and entertaining way, and how films have tackled this issue, is a puzzle that does not have a …

After a story has established a setting, we should then move on to storytelling techniques. How will the story be told? We’ve all has something like this happen before: You …

Many people may say they like new stories, but in reality, audiences often seek out the same narratives again and again, looking to hear the same story told in a …