Institute of Data & Marketing

Institute of Data & Marketing logo


The Institute of Data & Marketing, part of the Data & Marketing Association, is a leading body for the professional development of data and marketing practitioners. For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping to advance the careers of thousands of marketers through specialist courses and professional marketing qualifications. Our learning syllabus is developed by handpicked tutors, thought leaders renowned for their practical experience and specialist knowledge, underpinned by DMA best practice guidance and award-winning case studies. Proving learning that enhances your skills, competence, and capabilities to utilise data, technology, and creativity to optimise marketing performance.