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Coventry University program

Business Models and Processes

Develop a real world practical business and explore the possibilities of launching it in the flesh.

Business Models and Processes

Becoming a business entrepreneur

In this program you will become a business entrepreneur and learn through creating your very own business idea. You will study a variety of different topics, including business model thinking and innovation, business process design and analysis, dealing with complexity and adapting to change.

It will enhance your knowledge of product design, quality management and operations improvement. You will be able to identify good practice and areas for development within your own business environment capability and that of organisations in general.


1 course

Delivered by UK’s top modern university

Coventry secured a gold rating in the UK government’s 2017 Teaching Excellence Framework (TEF) and is the country’s top modern university in the Guardian University Guide 2018.

Who will you learn with?

Dr Matthew Bennett

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Kasim Randeree

Dr Kasim Randeree is Director of MBA Programmes and Principal Lecturer in Business Management at Coventry University.

Learning outcomes

On completion of this module, you should be able to:

  • critically evaluate business model thinking as applied within the context of developing a new business idea and understand, through practical application, the value proposition, the importance of a vision, mission and values for a business and business process mapping as a means to develop a business idea;

  • compare differing business models and understand reasons for their application to a variety of specific business environments including the development of a business idea;

  • critically evaluate case examples in relation to business processes, operations management and supply chain management in global contexts and apply this knowledge within a business development setting;

  • understand the concept of the business as a dynamic entity as a basis for creating successful and sustainable businesses; and

  • evaluate the inter-relationships between business strategy, environment, stakeholders, culture, people and business requirements and apply them within the context of business design.

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