Become a Marketing Manager

As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.

Best jobs in the UK #3
Job satisfaction 3.9/5
Median base salary £42,500
UK job openings/month 1,966

Source: Glassdoor’s Best Jobs (2019)

What skills do you need to become a marketing manager?

Communication

Strong communication training and skills are vital, as well as a knowledge of how to best use each marketing channel—whether it’s online or offline advertising, email or social media.
Strategy

As a marketing manager, you won’t just look after the marketing team, but manage communications strategy too. You’ll need to coordinate with a variety of stakeholders, from PRs to account managers.
Leadership

Marketing managers will be required to plan marketing campaigns, from budget to delivery, analysing the results and reporting them back to the rest of the company.
Creativity

A strong imagination is key when it comes to persuasive marketing content. A marketing professional works closely with creatives including designers, content makers and events coordinators.

Develop these skills. Start a short marketing course

ExpertTracks
5 ExpertTracks

A series of courses designed to help you specialise your skills. Start a free seven-day trial, subscribe to keep learning at your own pace, and cancel your subscription whenever you like.

Institute of Data & Marketing

How to Create a Social Media Strategy

Learn how to create an engaging social media strategy, improve brand image and social engagement online, and measure your results

3 courses

10 weeks

Intermediate

How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit

Discover everything you need to launch your own local SEO agency and start getting your clients on the first page of Google

3 courses

11 weeks

Introductory

The Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email

Learn how to launch an effective SEO, Google Ads, and cold email campaign from scratch following repeatable step by step processes

3 courses

12 weeks

Introductory

Courses
28 Courses

Learn new skills, pursue your interests or advance your career with our short online courses.

Griffith University

Big Data Analytics: Opportunities, Challenges, and the Future

4.7 (392 reviews)

We produce more data than ever before. Find out how ‘big data analytics’ can help you make use of it.

2 weeks

4 hrs per week

Included in Unlimited

Deakin University

Competitive Advantage: Using Information to Build Business Success

4.7 (50 reviews)

Learn the value of information to businesses and how it can give the business a competitive advantage.

2 weeks

3 hrs per week

Included in Unlimited

Griffith University

Social Change: How Can Marketing Help?

4.7 (84 reviews)

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.

2 weeks

3 hrs per week

Free digital upgrade

Coventry University

International Marketing: Challenges and Opportunities

Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.

2 weeks

5 hrs per week

Coventry University

International Marketing: Product Adaptation vs Standardisation

Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.

2 weeks

5 hrs per week

Coventry University

International Marketing: Selection and Market Entry Strategies

Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.

2 weeks

5 hrs per week

Coventry University

International Marketing: Cultural Factors

Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.

2 weeks

5 hrs per week

Coventry University

International Marketing: Definition and Strategy

Get an introduction to international marketing and understand the motivations and strategies for businesses to go global.

2 weeks

5 hrs per week

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What do people say about these marketing and communication management courses?

Thoroughly enjoyed this MOOC, which has given me a glimpse into the ever growing world of Digital Marketing. Will expand on what I have garnered and make use of some of the very helpful "take away" tips on narration and the future of DM.

C.J. McEleavy
Learner on Digital Marketing: Challenges and Insights

Thank you for this course. I sincerely learned a lot of key presentation tools. I also really enjoyed all the feedback. A really great group of peers. Thanks again!

Carellyn Pitre
Learner on Communicating Complex Information

The benefits of taking digital marketing courses online with FutureLearn

Learn online, for free, around the world

Develop valuable skills with a short online marketing course wherever you are. Start learning for free, on desktop, tablet or mobile.

Upgrade or buy Unlimited for extra benefits

Upgrade your course for ongoing access to the course content, tests, and the chance to gain a Certificate of Achievement. Buy Unlimited for access to hundreds of short courses in a year and the ability to keep access to courses you gain a certificate on.

Meet marketing experts

Learn with experts from top international universities and business schools. Network with marketing managers all over the world.