Become a Marketing Manager
As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.
Best jobs in the UK
#3Job satisfaction
3.9/5Median base salary
£42,500UK job openings/month
1,966
What skills do you need to become a marketing manager?
Communication
Strong communication training and skills are vital, as well as a knowledge of how to best use each marketing channel—whether it’s online or offline advertising, email or social media.
Strategy
As a marketing manager, you won’t just look after the marketing team, but manage communications strategy too. You’ll need to coordinate with a variety of stakeholders, from PRs to account managers.
Leadership
Marketing managers will be required to plan marketing campaigns, from budget to delivery, analysing the results and reporting them back to the rest of the company.
Creativity
A strong imagination is key when it comes to persuasive marketing content. A marketing professional works closely with creatives including designers, content makers and events coordinators.
Develop these skills. Start a short marketing course
ExpertTracks6 ExpertTracks
A series of courses designed to help you specialise your skills. Start a free seven-day trial, subscribe to keep learning at your own pace, and cancel your subscription whenever you like.
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What do people say about these marketing and communication management courses?
"Thoroughly enjoyed this MOOC, which has given me a glimpse into the ever growing world of Digital Marketing. Will expand on what I have garnered and make use of some of the very helpful "take away" tips on narration and the future of DM."
Learner on Digital Marketing: Challenges and Insights
"Thank you for this course. I sincerely learned a lot of key presentation tools. I also really enjoyed all the feedback. A really great group of peers. Thanks again!"
Learner on Communicating Complex Information
The benefits of taking digital marketing courses online with FutureLearn
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Meet marketing experts
Learn with experts from top international universities and business schools. Network with marketing managers all over the world.
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