Career advice

Become a Marketing Manager

As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.

  • Best jobs in the UK #3
  • Job satisfaction 3.9/5
  • Median base salary £42,500
  • UK job openings/month 1,966
Source: Glassdoor’s Best Jobs (2019)

What skills do you need to become a marketing manager?

  • Communication

    Strong communication training and skills are vital, as well as a knowledge of how to best use each marketing channel—whether it’s online or offline advertising, email or social media.

  • Strategy

    As a marketing manager, you won’t just look after the marketing team, but manage communications strategy too. You’ll need to coordinate with a variety of stakeholders, from PRs to account managers.

  • Leadership

    Marketing managers will be required to plan marketing campaigns, from budget to delivery, analysing the results and reporting them back to the rest of the company.

  • Creativity

    A strong imagination is key when it comes to persuasive marketing content. A marketing professional works closely with creatives including designers, content makers and events coordinators.

Develop these skills. Start a short marketing course

CIPD - Chartered Institute of Personnel and Development

People Management Skills

4.8 (287 reviews)

Learn about the key methods, strategies and principles of people management and develop your own management style.

5 weeks

3 hrs per week

Included in Unlimited

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Accenture

Digital Skills: Digital Marketing

4.7 (829 reviews)

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

2 weeks

2 hrs per week

Free digital upgrade

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Accenture

Digital Skills: Mobile

4.6 (112 reviews)

Learn about mobile design, development and creating mobile experiences, as well as bigger concepts related to mobile technology.

2 weeks

2 hrs per week

Free digital upgrade

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Accenture

Digital Skills: Social Media

4.7 (553 reviews)

Learn how to use social media for business, from creating a social media presence to measuring success.

2 weeks

1 hr per week

Free digital upgrade

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Accenture

Digital Skills: User Experience

4.7 (222 reviews)

Learn about why user experience (UX) is important, the research and design basics, and the tools and testing techniques used in UX

3 weeks

2 hrs per week

Free digital upgrade

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Accenture

Digital Skills: Web Analytics

4.7 (263 reviews)

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.

2 weeks

2 hrs per week

Free digital upgrade

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Darden School of Business, University of Virginia

Marketing Analytics

4.7 (27 reviews)

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

5 weeks

2 hrs per week

Included in Unlimited

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Coventry University

Global Marketing: A Definition

4.7 (6 reviews)

Get an introduction to global marketing and explore how globalisation has caused organisations to change their marketing focus.

2 weeks

3 hrs per week

Included in Unlimited

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Darden School of Business, University of Virginia

Fundamentals of Project Planning and Management

4.7 (90 reviews)

Learn the basics of project planning and management so you can run effective projects at work or in daily life.

4 weeks

2 hrs per week

Included in Unlimited

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The Open University & The Open University Business School

Management and Leadership: Growing as a Manager

4.7 (81 reviews)

Explore the foundations of successful management with this free online course from The Open University and CMI.

4 weeks

3 hrs per week

Included in Unlimited

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The Open University & The Open University Business School

Management and Leadership: Leading a Team

4.8 (114 reviews)

Develop a business plan and build a team with this online course from The Open University and CMI.

4 weeks

3 hrs per week

Included in Unlimited

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The Open University & The Open University Business School

Management and Leadership: Planning Your Personal Development

4.6 (27 reviews)

Focus on and plan your personal development as a manager with this online course from The Open University and CMI.

4 weeks

3 hrs per week

Included in Unlimited

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The Open University & The Open University Business School

Management and Leadership: Well-being and Welfare at Work

4.4 (18 reviews)

Learn to support the development and well-being of the people you manage with this online course from The Open University and CMI.

4 weeks

3 hrs per week

Included in Unlimited

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Deakin University

Competitive Advantage: Using Information to Build Business Success

4.7 (49 reviews)

Learn the value of information to businesses and how it can give the business a competitive advantage.

2 weeks

3 hrs per week

Included in Unlimited

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Browse more courses in Business & Management

What do people say about these marketing and communication management courses?

Thoroughly enjoyed this MOOC, which has given me a glimpse into the ever growing world of Digital Marketing. Will expand on what I have garnered and make use of some of the very helpful "take away" tips on narration and the future of DM.

C.J. McEleavy
Learner on Digital Marketing: Challenges and Insights

Thank you for this course. I sincerely learned a lot of key presentation tools. I also really enjoyed all the feedback. A really great group of peers. Thanks again!

Carellyn Pitre
Learner on Communicating Complex Information

The benefits of taking digital marketing courses online with FutureLearn

Learn online, for free, around the world

Develop valuable skills with a short online marketing course wherever you are. Start learning for free, on desktop, tablet or mobile.

Upgrade or buy Unlimited for extra benefits

Upgrade your course for ongoing access to the course content, tests, and the chance to gain a Certificate of Achievement. Buy Unlimited for access to hundreds of short courses in a year and the ability to keep access to courses you gain a certificate on.

Meet marketing experts

Learn with experts from top international universities and business schools. Network with marketing managers all over the world.