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CAREER ADVICE

Become a Marketing Manager

As a marketing manager, you’ll get to oversee both marketing campaigns and the department itself, creating and delivering campaigns to budget and in-line with company goals. Start your training with digital marketing courses from top universities.

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What skills do you need to become a marketing manager?

  • Communication

    Strong communication training and skills are vital, as well as a knowledge of how to best use each marketing channel—whether it’s online or offline advertising, email or social media.

  • Strategy

    As a marketing manager, you won’t just look after the marketing team, but manage communications strategy too. You’ll need to coordinate with a variety of stakeholders, from PRs to account managers.

  • Leadership

    Marketing managers will be required to plan marketing campaigns, from budget to delivery, analysing the results and reporting them back to the rest of the company.

  • Creativity

    A strong imagination is key when it comes to persuasive marketing content. A marketing professional works closely with creatives including designers, content makers and events coordinators.

Develop these skills. Start a short marketing course

Browse more courses in Business & Management

What do people say about these marketing and communication management courses?

Thoroughly enjoyed this MOOC, which has given me a glimpse into the ever growing world of Digital Marketing. Will expand on what I have garnered and make use of some of the very helpful "take away" tips on narration and the future of DM.

C.J. McEleavy
Learner on Digital Marketing: Challenges and Insights

Thank you for this course. I sincerely learned a lot of key presentation tools. I also really enjoyed all the feedback. A really great group of peers. Thanks again!

Carellyn Pitre
Learner on Communicating Complex Information

The benefits of taking digital marketing courses online with FutureLearn

Learn online, for free, around the world

Develop valuable skills with a short online marketing course wherever you are. Start learning for free, on desktop, tablet or mobile.

Upgrade for tests and Certificates

Upgrade your chosen course to get unlimited access, take tests and prove what you’ve learnt with a Certificate of Achievement.

Meet marketing experts

Learn with experts from top international universities and business schools. Network with marketing managers all over the world.