Social media managers create and oversee content on all social media channels, so they must be comfortable with writing content. In particular, they must be able to adapt their writing style to suit a brand voice, attract different audiences and succeed on different channels.

To be a manager of any team, you must have great communication skills. This will ensure that the team can run smoothly and everyone understands their role. Additionally, social media managers must be able to communicate well with the public, as the role is customer-facing, and they are in charge of portraying a good brand image online.

A lot of social media is extremely visual, so a social media manager has to understand what looks good online. It helps to have some design skills so that creating excellent content online is easier and the brand image is attractive and cohesive.

Social media managers are often juggling many tasks at once, so it is vital to be organised in this role. Not only do they have to organise a range of staff members, but they are also in charge of organising and maintaining the content calendar, monitoring all channels, replying to comments and researching trends.