Online course in Business & Management

Business Model Thinking

Gain an introduction to business model thinking and learn how to turn your big ideas into real business opportunities.

  • Duration 2 weeks
  • Weekly study 3 hours
  • Learn Free
  • Extra benefits From $69 Find out more

Learn how to add real value to your business

Do you have a business idea? Can your idea make a difference?

This course delves into the use of business model thinking and other business techniques to develop big business ideas into business opportunities.

You’ll learn how to assess the viability of your business idea and the value it could add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have real societal impacts and benefits. You’ll also understand the importance of a vision, mission and value proposition for your business.

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now
    This course started 16 Sep 2019

What will you achieve?

By the end of the course, you'll be able to...

  • Demonstrate business model thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business

Who is the course for?

This course is designed for those looking to move into business management. It will be of particular interest to those looking to progress into senior roles or with an interest in developing new business ideas.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Dr Matthew Bennett

Dr Matthew Bennett

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Kasim Randeree

Kasim Randeree

Dr Kasim Randeree is Director of MBA Programmes and Principal Lecturer in Business Management at Coventry University.

Who developed the course?

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free
$0

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade
$69

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible
New

Unlimited (New!)
$239 $179 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.
Available until 31 October 2019. T&Cs apply.

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?