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Skip to 0 minutes and 14 seconds So in this section,I’m going to talk about some connection between heritage and tourism. Because there is ongoing program is a UNESCO World Heritage and sustainable tourism program. and many will talk about in this concept in this section. Well, the UNESCO World Heritage and sustainable tourism program represent a new approach based on dialogue and stakeholder cooperation where planning for tourism and heritage management is integrated at a destination level. The lecture and culture a set of valued and protected and appropriate tourism developed. The vision is about World Heritage and tourism stakeholders share responsibility for conservation of our common cultural and natural heritage of Outstanding Universal Value and for sustainable development through appropriate tourism management.

Skip to 1 minute and 20 seconds So the mission is about facilities, Facilitate the management and development of sustainable tourism at World Heritage properties through fostering increased awareness, capacity and balanced participation of all stakeholders in order to protect the properties and their Outstanding Universal Value. A key goal of the UNESCO WH+ST Programme is to strengthen the enabling environment by advocating policies and frameworks that support sustainable tourism as an important vehicle for managing cultural and natural heritage. Developing strategies through broad stakeholder engagement for the planning, development and management of sustainable tourism that follows a destination approach and focuses on empowering local communities is central to UNESCO’s approach.

Skip to 2 minutes and 25 seconds The cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalization.

Skip to 3 minutes and 5 seconds UNESCO will endeavour to create networks of key stakeholders to coordinate the destination management and marketing associated with the different heritage routes to promote and coordinate high-quality, unique experiences based on UNESCO recognized heritage. The goal is to promote sustainable development based on heritage values and create added tourist value for the sites. So in this section I mainly talk about UNESCO World Heritage and sustainable tourism programs and more details about the key studies and how it’s functional in practice will be explored in the following lessons by leading experts with particularly by the MR. Fergus T. Maclaren . And he will talk about the sustainable tourism linking to his research in Canadians. Indigenous heritage site. Thank you.

UNESCO World Heritage and Sustainable Tourism Programme

By the end of this video, you will have a good understanding of UNESCO World Heritage and Sustainable Tourism Programme from Dr. Rouran Zhang.

World Heritage and tourism stakeholders share responsibility for conservation of our common cultural and natural heritage of Outstanding Universal Value and for sustainable development through appropriate tourism management.

Could you please share an example of World Heritage sites which is managed well under the guidance of sustainable development?

Please feel free leave some comments to us, let’s share some sustainable cases with each other.

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Culture and Tourism

Nankai University