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This content is taken from the Durham University & Durham University Business School's online course, Harnessing Open Innovation in Business. Join the course to learn more.

Comparing product designs

We’re now going to look at three famous brands.

We’ve included links below as a starting point for you to take some time to find out the history of the development process for each product.

What do they have in common? What do you think is shared between these examples?

Please feel welcome to share your ideas with everyone.

Sharing your ideas

Throughout the next three weeks, we’ll be inviting you to share your ideas and experiences with others on the course. You can do this by looking for the pink speech bubble icon. This appears on every page. Of course, you don’t need to wait for a prompt from us to take part - you are able at any time to join the conversation.

If you are new to FutureLearn you might like to read their guide on getting started.

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This article is from the free online course:

Harnessing Open Innovation in Business

Durham University

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