Want to keep learning?

This content is taken from the Darden School of Business, University of Virginia's online course, Marketing Analytics. Join the course to learn more.
Books stacked in a library

Congrats on completing this course!

Thank you all for your hard work and participation during these five weeks. Your involvement in this course made for a richer and deeper learning experience.

What you can do now

Explain types of analytics and how data-driven decision making impacts marketing.

Define and evaluate a brand and brand architecture.

Calculate customer lifetime value and its components.

Design and conduct experiments to test hypotheses about marketing and sales.

Interpret regression outputs and their impact on marketing.

Upgrade for extra benefits

Unlimited access to the course for as long as it exists on FutureLearn.

Access to tests to ensure you’ve mastered the material and practice key concepts.

A Certificate of Achievement sent when you become eligible that helps you demonstrate your learning.

Find out more

Share this article:

This article is from the free online course:

Marketing Analytics

Darden School of Business, University of Virginia