Skip main navigation

Hurry, only 10 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Salience, audience design and accommodation

'Salience', 'audience design' and 'accommodation' are commonly explored in sociolinguistic research. Watch Professor Paul Kerswill explain more.

‘Salience’, ‘audience design’ and ‘accommodation’ are commonly explored in sociolinguistic research.

Watch Professor Paul Kerswill explain more in this short video. Is there anything which particularly strikes you in what he says?

When you’re ready, share your opinions in the discussion below!

This article is from the free online

An Introduction to Sociolinguistics: Accents, Attitudes and Identity

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now