Inspiring Women: An example of a randomized control trial in practice

Understanding whether sustainable development projects are having an impact on communities is a key part of overcoming challenges. In this video, Gaia introduces the Inspiring Women project; an intervention in Uganda which used inspiring videos of women to encourage entrepreneurship.

In the next two steps, we will be exploring how this project was run, and how the research was carried out. This case study gives a good example of how a randomized control trial is implemented in the field.

The researchers wanted to find out:

• Do role models and bottom-up knowledge sharing have an impact in the way in which discriminated individuals think and behave?

• Is this impact permanent or does it fade away over time?

In the next video, we will be looking at how research into this project planned and designed, and how the data was collected.