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Case Study: Lisa Folawiyo

Case Study: Lisa Folawiyo
Lisa Folawiyo photographed in peach outfit in palm trees

Lisa Folawiyo is a multi-faceted global womenswear and accessories collection.

Africa Fashion Award-winner Lisa Folawiyo hails from Nigeria and it’s heartbeat is infused throughout her collections. Her joyful approach to colour and pattern is captured in her custom luxury prints and use of ornate embellishment. Made in Nigeria, Folawiyo incorporates texture with strong tailoring to create feminine and modern silhouettes with nods to traditional African aesthetics.

Garments are handcrafted and expert beading craftspeople hand embellish each piece, on average a 240—hour process that reflects the brandʼs focus on design integrity. The brand has shown collections on international platforms in Lagos, Johannesburg, London, Paris, Milan and New York, as well as been featured in publications such as international editions of Vogue, The New York Times, Harper’s Bazaar and Elle. The brand counts with various diffusion lines including The J Label and Pretty Precious.

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Discussion

  • As with MAXHOSA, can you see the cultural heritage and storytelling in Lisa Folawiyo’s design outcomes?
  • In your opinion, what makes Lisa Folawiyo so successful?

Share you thoughts with your peers in the comments below.

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Africa to the World: Analysing the Global Appeal for African Luxury Fashion

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