Researching Personas

In this video, Alex explains how to go out and talk to real users and customers quickly and effectively to understand what’s going to be valuable to them.

If you have already downloaded or saved a copy of the Venture Design Template, you can access the template interview guide under the section called “Customer Interview Guide” (page 10).

If you need to access the Venture Design Template or download a PDF version of it, click on the Google Doc below or find it under “Downloads” on the bottom of this page.

Venture Design Template

Also, if you would like to read the text version of the material that Alex covers during these videos- please feel free to access it below:

Personas for Design, Development and Growth