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Googling for the future

Googling for the future (06:02)

To get us started, here’s an example of the kind of research we’ve been doing with this new “big data”.

Something which we’ve been particularly fascinated with is data from the Internet, such as data on what we search for on Google. This data is global: never before have we had an opportunity to measure what information people are looking for all over the world. Watch this video to find out what we discovered in this data, and what challenges we had exploiting this global depth.

You will have the opportunity to download and analyse raw data from Google and Wikipedia, if you wish, by following the exercises that start next week.

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Big Data: Measuring And Predicting Human Behaviour

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