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Principle 1

Watch as Humayra Binte Anwar discusses #1: "Understand and leverage social perceptions, norms, beliefs related to polio & vaccination" (Step 4.6)

Humayra Binte Anwar, BDS, MPH, PhD James P. Grant School of Public Health, BRAC University, Bangladesh

Social perceptions, norms, and beliefs critically shape how each of us perceive disease threat, as well as our understanding and trust in a disease control program.

Based on the survey results displayed on Slide 6 (at minute 3:30 of the video), if you were in charge of developing communications for the polio program in Pakistan, what can you do with this information, and what other information might you need to act in this setting?

Post your responses in the discussion.

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Building Alliances in Global Health: From Global Institutions to Local Communities

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