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“European culture” as a brand

This video introduces the EU cultural strategy and the key programs through which it is implemented.

This video explains the main goals of the EU cultural action: to promote cooperation in the cultural field among member states, to build a European identity and to foster artistic production.

Various programs were set up like Peoples Europe, in 1985, which developed European symbols such as the anthem and the flag. Other key programs are mentioned, such as the European capital of culture, the Erasmus program, or the Media program.

Share your views:

Do you think that European symbols such as the flag and the anthem are now well-known to Europeans and outside of Europe?

Share your ideas on what can be done to increase their visibility.

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Cultures and Identities in Europe

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