Investigating data-based headlines

As we’ve seen in the previous two steps, the way research is gathered and reported can impact its accuracy and the way the reader interprets it.

We’ve looked at an example of how this can work in practice, now we would like you to do the same.

Your task

Find a headline or advertisement based on some research data.

Spend some time investigating the claims against the five criteria noted in Step 2.13: Sense checking sensational statistics. It doesn’t matter if you can’t address them all.

In the comments post a screenshot or link to the advert/article you’ve found as well as sharing the conclusion of your investigation.