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Introduction to persuasion
You will look at common techniques you can use to persuade an audience.
What is persuasion?
Persuasion is an attempt to convince someone that your opinion about a topic is correct.
In a persuasive essay or presentation you will use:
- logic
- appeal to the emotions of your audience
- and show that you know what you are talking about
In this article you will discover two ways to give a persuasive speech.
The first is to make a convincing argument.The method presented here is based on on the work of Stephen Toulmin. It has 5 steps: claim, evidence, support for evidence, counter claim and rebuttal.
The second are techniques used to move an audience emotionally. We call this rhetoric.
Let’s start with the Toulmin method
© Ray Genet - Adapted from Debates - Obama’s Rhetoric
This article is from the online course:
EAL: English Language for Nature Conservation and Sustainability
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EAL: English Language for Nature Conservation and Sustainability
