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Introduction to persuasion

You will look at common techniques you can use to persuade an audience.
© Ray Genet - Adapted from Debates - Obama’s Rhetoric

What is persuasion?

Persuasion is an attempt to convince someone that your opinion about a topic is correct.

In a persuasive essay or presentation you will use:

  • logic
  • appeal to the emotions of your audience
  • and show that you know what you are talking about

In this article you will discover two ways to give a persuasive speech.

The first is to make a convincing argument.The method presented here is based on on the work of Stephen Toulmin. It has 5 steps: claim, evidence, support for evidence, counter claim and rebuttal.

The second are techniques used to move an audience emotionally. We call this rhetoric.

Let’s start with the Toulmin method

© Ray Genet - Adapted from Debates - Obama’s Rhetoric
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