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Advertising and marketing agencies will need to work harder to adapt to current trends and lifestyle changes.

The first two weeks aimed at understanding the trends and the reasons why the Fashion Industry got interested in gaming and how they enter the gaming Industry.

As the pandemic continues, you can expect this space to become highly competitive as smaller businesses join in. Subsequently, as the market becomes more crowded, brands and digital marketers will need to work harder and get more creative by exploring avenues that utilize data from the player’s social networking profile (to deliver ads that are highly relevant). Subtle new virtual experiences will also create a new dimension for brands to consider creative product placements. With multiple media channels competing for the attention of the same individuals, the element of trust will become more and more critical.

Next week with Tiziania you will deep dive into business cases and see if things work out or not.

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Fashion and Gaming: How Luxury Fashion Brands Use Gamification

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