Welcome to the course

Welcome to How to Create your Social Media Content Strategy, the second course in the How to Create a Social Media Strategy ExpertTrack brought to you by the Institute of Data & Marketing.

In Week 1, you will learn about aligning your audience and social platforms; paid, owned and earned social media; funding your social media channels; and justifying your budget.

In Week 2, you will learn about defining content pillars, and different content formats.

In Week 3, you will learn how to plan your social media content and have a go at creating a content calendar yourself. You’ll learn about the concepts of planned and reactive social media content development, and how to implement your content plan.

In the next step, you’ll read more about the learning you’ll achieve in this first week.

About this ExpertTrack

Courses are organised in sequence, and for the best learning experience we suggest you follow this order:

• Understanding Social Media Strategy
• How to Develop Your Social Media Content Strategy
• Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Assessment in this ExpertTrack

In each course you will see quizzes throughout the weeks. Quizzes are for practice, and do not contribute towards your final score. They’re a fantastic opportunity for you to check your progress and understanding.

Tests are part of your final score. You can retake tests as often as you need, but it is important to complete them as they count towards your overall score. Peer Graded Assignments are part of your final score. These provide you with a chance to develop deeper insight into the quality of your work through the review of your course peers.

You need to mark over 90%+ of steps as complete across the entire ExpertTrack, attempt every test and assessment question, and score an average of at least 70% across all your assessments, to be eligible to gain certificates at both individual course level, and overall ExpertTrack level.

Finally, you do not have to take any Tests or submit any Peer Graded Assignment until you’re ready. To help you prepare, you might wish to spend some time reviewing and revising.

Find out more about ExpertTracks on our Community pages here.