References for the course

Akkawi, Y. (2018, July 10). How Airbnb Proved That Storytelling is the Most Important Skill in Design (Jul 10, 2018). Retrieved from https://www.inc.com/yazin-akkawi/the-surprising-technique-airbnb-uses-to-better-sell-an-experience.html.

Bias, R. G., & Mayhew, D. J. (Eds.) (1994). Cost-justifying usability. Boston, MA: Academic Press.

Charette, H. IEEE Spectrum (2005, September 2). Why Software Fails. Retrieved from https://spectrum.ieee.org/computing/software/why-software-fails. Accessed at Jan 2, 2019

Common Descent Podcast @commondescentpc. (2017, October 22). Episode 20 – The Scientific Method. Retrieved from https://commondescentpodcast.wordpress.com/2017/10/22/episode-20-the-scientific-method/.

Damgaard, L. (2017, June 28). Getting started with hypothesis driven design and why you should. Retrieved from https://medium.com/hellogreatworks/getting-started-with-hypothesis-driven-design-and-why-you-should-b09f668ef555.

Google. Design Sprint Kit (2018, October 3). Retrieved from https://designsprintkit.withgoogle.com/methodology/phase3-sketch.

Gothelf, J. & Seiden, J. Lean UX (Ed.)(2013). Sebastopol, CA: O’Reilly Media

Green, T. (2018, September 25). Who are the founders of UX Design? Retrieved from https://uxdesign.cc/who-are-the-founding-fathers-of-ux-design-e41158dbc6e5

GV. The Design Sprint GV (2016, May 18). Retrieved from http://www.gv.com/sprint/.

Harris, G. (2014, May 28). Unboxing: guerrilla usability testing. Retrieved from https://www.boxuk.com/insight/blog-posts/unboxing-guerrilla-usability-testing.

Human Factors International. (2011). The ROI of User Experience. Retrieved from https://www.youtube.com/watch?v=O94kYyzqvTc.

Justinmind. (2017, July 25). How To Calculate the ROI Of Your UX Activities. Retrieved from https://uxplanet.org/how-to-calculate-the-roi-of-your-ux-activities-b7ba7023246a.

Lai, S – Invision. (2018, March 22). 5 steps to a hypothesis-driven design process (Mar 22, 2018) Retrieved from https://www.invisionapp.com/inside-design/hypothesis-driven-design-process/.

Norman, D. (201). The Design of Everyday Things- Revised & Expanded Edition. New York, NY: Basic Books

Norman, D & Nielsen, J. (2015, December 17). Definition of User Experience. Retrieved from https://www.nngroup.com/articles/definition-user-experience/.

Stickdorn, M., Lawrence, A., Hormess, M. & Schneider, J. (2018). This is Service Design Doing. Sebastopol, CA: O’Reilly Media

Wikipedia. Vitruvius (Dec 19, 2018). Available at https://uxdesign.cc/who-are-the-founding-fathers-of-ux-design-e41158dbc6e5. Accessed at Jan 2, 2019