Skip main navigation

Key questions about users

© Torrens University
Two pairs of hands, one holds smartphone Who is your user?
Learn to be a good listener. And we don’t mean just with your ears, but with all the senses available to you. By engaging with all of your senses, you will gain a deeper understanding of your user and their needs.
High shot of girl using laptop What are they trying to achieve?
Sometimes people can find it hard to express themselves or explain why something isn’t working for them. When we observe our users’ behaviour, we can tap into a wealth of valuable information that can help inform us on our journey.
Laptop displaying couch What motivates your user?
Motivation is the reason(s) your user will act in a particular way. You need to ask yourself ‘why would our user want to try our product/continue to use our product?’
Upturned hands in front of laptope Who influences them?
Who are the surrounding people that influence their behaviour? Understanding these people is just as important to understanding your user.
Two pairs of hands, one holds smartphone How do they perceive your company?
Do you know what the user thinks of your company/product? Why do they feel this way? Is your message clear?
Girl sits on floor with laptop What else could influence their experience with your product?
Have you considered all aspects of your product’s design? Is the product accessible? Is the colour contrast sufficient? Is the packaging easy to open? Environmentally sustainable? There are many variables you will need to consider when thinking about your UX.

A simple guideline for having good empathy for your users is: don’t assume, but ask.

© Torrens University
This article is from the free online

Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now