Home
/ Business & Management / Business Strategy / Logical and Critical Thinking / Confirmation bias
Confirmation bias
Confirmation bias is the tendency to prefer evidence that confirms an existing positions, and it can lead us wrongly to ignore evidence.
Francis Bacon describes confirmation bias so:
“The human understanding, when it has once adopted an opinion draws all things … to support and agree with it. And though there be a greater number and weight of instances to be found on the other side, yet these it either neglects and despises or … sets aside and rejects in order that by this great and pernicious predetermination, the authority of its former conclusions may remain inviolate”. (Francis Bacon 1602).
