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Assignment: international business strategy

Understanding your assignment brief

Your task

This personal assignment measures your understanding of international business strategy. Reflect on the prompts below, making notes for each point:

  • What are the motives that cause firms to pursue international strategy?
  • What are four different types of foreign market entry mode? 
  • Describe each of the different entry modes above

In the comments below, share 1-2 lines from your notes about why firms might choose to pursue an international business strategy.

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Strategic Goals: How to Master Corporate Strategy

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