From strategy to media to platform. In Conversation with Jamie Maple, MD of the Wilderness Agency.

Watch the 5 minute film…

Things to notice, understand and consider…

Social Strategy.
We start off talking about social strategy. What do you think this term means?

Strategy driven creative decisions.
Agencies like Wilderness need to provide evidence to support their creative decisions. There is a danger that this approach can suck the life out of creative work. Listen to how Wilderness overcome this and use strategic thinking and evidence to enable more incisive and engaging creative work.

What do you think he means when he says that ‘For us the strategy piece has to be in the service of getting to a vision or a truth or a concept.’

An execution is not an idea.

Crafting the creative.
Once you have an idea and a strategic rationale, you need to realise these elements in a way that really delivers. How do Wilderness ensure that the crafting of the strategic thinking is as good as it can be?

Trust.
Why do Wilderness not need to be slaves to the numbers? How do they build trust with their clients?

Strategic, organic and agile.
Designing for social media enables a continual monitoring of the performance of what you are putting out. What process do Wilderness use to optimise their content during a calendar?

Use the known and unknown.
Do you understand Jamie’s description of the 80/20 principle? Why do you think they employ this principle?

Questions to answer / things to follow up…
What do you think we mean when we talk about strategically driven creative content? How do Wilderness build trust with their clients, why is this useful? Explain how Wilderness use the 80/20 principle?

Post your thoughts in the comments section below…