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Closing the loop. In conversation with Charlie Francis, Junior designer.

Junior Designer, Charlie Francis talks about how creative content is shaped and evolved with clients over time.

Watch the short film

Things to notice, understand and consider…

Bringing strategy to life.
Charlie takes insights from the strategy and brings them to life. He gets insights from the strategy team across different platforms, creating imagery, video, Gifs and short form video.

Working with brand guidelines?
Charlie works within strict brand guidelines that can be limiting and repetitive so he makes use of imagery to animate and push. His role is very often about balancing the restrictions that exist, to enable consistency with a brands output and the creativity necessary to engage.

Questions to answer / things to follow up…
We talked about brand guidelines in the Brand Strategy ExpertTrack. Can you find some examples?

Post your thoughts in the comments section below…

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Strategic Design for Social Media

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