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Defining your brand purpose and values

In this video, ethical brand consultant Sarah Greenaway walks you through the Brand Authenticity Matrix to will help you define your brand values.

Building on what you have already learned this week, ethical brand consultant Sarah Greenaway walks you through the Brand Authenticity Matrix, a handy tool that will help you define your authentic brand purpose and values.

Download the Brand Authenticity Matrix template via the link below.

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How to Build a Sustainable Fashion Business

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