Know your market

Watch this video to hear from several fashion entrepreneurs and experts about the importance of finding the right market for your product/service.

Before you even think about creating your product/service, start first by imagining your final destination. What kind of business do you want to be? Is there a market for your idea? Will your product fill a gap in the market? Who would be your customers? What would be your unique selling point? What makes a good product? What makes something sell? Think about these questions as you watch this video.