What is opportunity recognition
- It needs to be able to create profit. There have to be customers willing to pay for the product.
- It should also be new and innovative.
- It also needs to be attractive and desirable for people who want to buy it.
- You can discover them or
- You can create them yourself and with others.
There are two ways to recognise opportunities: discovering or creating. It is up to you as an entrepreneur which way is most suitable for you and which actions to take to enable opportunity recognition.
Technology Entrepreneurship: How to Start a New Venture
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