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Best practices in customer research
Entrepreneurs from the University of Twente share their best practices in customer research.
In this video, the University of Twente entrepreneurs share their best practices in customer research.
Early engagement of customers and having an open mindset is important to identify customer and user needs and the tradeoffs that they make. In Business-to-Business markets, different points of contact apply.
This article is from the online course:
Technology Entrepreneurship: How to Start a New Venture
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This article is from the free online
Technology Entrepreneurship: How to Start a New Venture
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