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Snapple and Brand Value

Watch Raj Venkatesan explain what happened to the Snapple brand to understand the value of a brand for sales.

In this video, you will chart the progress of the Snapple brand. Snapple is a very popular cold drink in the United States that was originally sold in small stores rather than in big chains. The Snapple story shows how customers’ relationship to a brand influences sales and the value of a firm.

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Marketing Analytics

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