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Takeaways: CLV

Looking for a summary of key points? Watch Raj Venkatesan's conclusion to Customer Lifetime Value.

Focus in on the key points from this week’s material, then think about this week’s objectives and how well you understand CLV. Do you now know what CLV is and why it’s important to marketers? Can you calculate it a few different ways and use those calculations to evaluate marketing alternatives based on whether they improve customer retention and CLV? If not, takes some time to review the materials and ask (and answer) questions in the comments before moving on to the graded final test.

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Marketing Analytics

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