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Analyzing an Experiment: Betty Spaghetty

Watch Raj Venkatesan explain how to calculate break even units using the Betty Spaghetty ad campaign as an example.

When Ohio Art introduces a new product, the Betty Spaghetty doll, they have to run their experiments a little differently since there are no pre-test sales. Learn how to do this and analyze the results. In the end, do you think the projected lift is enough to break even? Post your analysis in the discussions.

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Marketing Analytics

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