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Pitfalls of Marketing Experiments

Marketing experiments are a great tool--but they are not a perfect predictor of how the market will respond. Watch Raj Venkatesan explain more.

Learn the final details of the Betty Spaghetty story and what happened when Ohio Art ran the ads nationwide. It’s a morality tale on the pitfalls of marketing experiments.

In the comments, share any marketing experiment examples you are familiar with.

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Marketing Analytics

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