Home
/ Business & Management / Big Data & Analytics / Marketing Analytics / Pitfalls of Marketing Experiments
Pitfalls of Marketing Experiments
Marketing experiments are a great tool--but they are not a perfect predictor of how the market will respond. Watch Raj Venkatesan explain more.
Learn the final details of the Betty Spaghetty story and what happened when Ohio Art ran the ads nationwide. It’s a morality tale on the pitfalls of marketing experiments.
In the comments, share any marketing experiment examples you are familiar with.
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
